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Monday, January 17, 2005

Oh, so it’s OUR fault now?

The folks at Miller are opening the wrong barrel of worms: Their new site tries to be viral [Prevent Taste Loss] but loses against sites like Burger King’s Subservient Chicken, which was so successful that it even had a Snopes urban legends page. Everyone’s chasing the holy grail of marketing - getting that 20s-something disillusioned youth (who substitutes snide for substance) onto their website. Must be tough being “the Man” these days…hell, every company is “the Man”, even coolies like Apple.

I have an idea - In my opinion, Miller should stop producing that fecal-tasting brew and just make a beer that actually tastes good...